New Music VIdeo PItch

FOllow the link to see my music video pitch:
http://prezi.com/vghn2nojuyub/music-video-pitch/

Copy Right Letter

La Retraite RC Girls School

Atkins Road

London

SW12 0AB

13^TH September 2012

Dear Copyright Holder,

I am an A level student and I am writing this letter to ask for your permission to use a song for my music video which I will be creating for my practical work in media Studies. The song that I will be using for my video will be Flux Pavilion – I Can’t Stop.

If I manage to get your permission to use this track in my project I can assure you that It will only be shown to my media class, my teacher and my exam board which will be examining my work.  After my project has been created it will not be released to a large audience unless it being my media class and will not be uploaded to any music video sites for people to watch.

Your company and the artist, being Flux Pavilion himself will be notified of the course and will have a chance to watch the final video when it has been created. I will also inform you of how the project is going during the pre production. If is possible you can give me a worded copy right notice which will be included in my reports so that I have proof I was able to use the track. If necessary could you please give me any details?

Yours Sincerely

Kadeem McFarlane

My Three Favourite Music Videos

Media Music Video

DJ Fresh – Loader

I like the video not only because I love the song but also content of the video. I enjoy doing loads of different activities for example cycling, roller blading, and kayaking. So the thing I like about this video is it has a ton of people doing things that I like to do and having a good time while doing so. I also like all of the vibrant colours that being used it help you to really enjoy the video. The use of slow motion is also pretty as it slows down someone doing a trick while the tempo of music has slowed down. The use of these props (roller skates, skateboards etc) is something I plan want to also use my music video but instead of roller skates the main prop would be fixed gear bikes. 

Michael Jackson – Thriller

Thriller is one of my favourite music videos because its like watching a short film and throughout the video you don’t want to stop watching as it keeps you engaged continuously. I really like the use of zombies werewolf’s because they are themes in horror films I like the most like, along with that the zombies doing the dancing in huge group was really memorable. 

Gorillaz - 19-2000

I often watch anime (Japanese cartoons) because I find them pretty entertaining. So the fact that the Gorillaz are a cartoon band it think is pretty cool, I like this video because all of the characters are together driving along a highway but they include some good action scenes for example when they attempt to shoot down a gigantic moose but it blows It back and they blow up.

What I plan to use from these videos:

DJ Fresh - Loader
In my music video I will be using a lot of action thoughout the video to keep up the energy to match the song. My video will have my and my mates riding our bikes through different parts of london. However unlike in DJ Freshes video I dont want a lot of vibrant colours instead I want it to have a gritty london feel to instead too show the real london. I think this will appeal to my target audience because the grittyness of London is something the audience will be able to identify with as the Londoners will know what London is like and those who do not live in London will get an insight into what London is like.

Michael Jackson – Thriller
Like this video I will have a story so I can make it a narrative music video. My story is about a boy who finds out a resturant is offering free food but you have to get there before a certain time. So he decides to get a couple of his mates to go with but by the time they get there unfortunately its closed.  I chose to do this to add a bit a comedy to the video. I think audiences will like the narrative aspect of the video because the story isn't serious it will be fun to watch also the audience will be able to anticipate what will happen at the end of the video and when the arrive at the restaurant. The humour is also something the audience will enjoy as most people to enjoy laughing.

Gorillaz - 19-2000
From this video i have taken the idea that there are all on there somewere. The difference is in this video the characters are chilling on their way to their destination, were as in my video were in a rush to get to the resturant before it closes. I would love to create an animated clip to fit into my video but my drawing ability isn't that good.

My Survey Results

Question 1. What is your age group?

Question 2. What is your Gender?

Question 3. Preferred Music Genre's? 

Question 4. Do you watch Music Videos?

Question 5. What do you like to see in music videos?

Question 6. How do you watch your 

music video?

Question 7. Do you like bright colours

or a more gritty effect?

Question 8. Do you like fast paced 

action music videos?

Question 9. Do you like to see the artist perform?

Question 10. Do you like videos set in london?

The results of this survey will help me to decide on what things I should include in my music video. For example my partner and I are likely to make the music video full of action as that is what the audience like to see according to the results from question 8 as it scored highly. Also I think my partner and I are more likely to try make the video look quite gritty, it looks like audiences like to see like to see bright and gritty music videos 50/50. So i would prefer to make it gritty because it shows a more realistic view of London. My partner and I had already planned to shoot the video in London and the results of the survey strengthen our choice as this is what audiences like to see.

Music Video Research

In lesson we watched a few music videos from different genres and our task was to comment on aspects of the video we liked.

Katy Perry - Firework

• I thought the use of CGI to create fireworks beaming out of the different characters was a pretty cool effect. I also thought it was an interesting way to show the characters are coming out of their and shining bright.
• The split between the narrative storytelling and the performance was done quite well because because you are able to see enough narrative scenes to understand what the video is about, but you also get to see her performing.
• The pace of the video matched the song quite well, for example the tempo of song picked the scenes were cut together faster.
• I thought the locations were also quite good I likd the fact that she wasn't in the same place throughout the video.
• Overall I thought it was a good video it made me feel as though I could take on the world.

What would I use in my music video:

• In my music video like this one I would like to use more than one location. This is because I want to keep the video interesting and entertaining. Also because my characters will be on bicycles I want it too seem like the characters are travelling across London to reach their destination. 
• I will also use a narrative for my music video it will give the audience a story to follow so they audience will remain engaged with the video to see the final result. 

Nicky Minaj - Super Bass

• One thing I liked about this video is it is quite memorable, because of all the various things going on. This means the audience will find it easier to remember the song.
• There is also a lot of energy making you want to get up and dance along.
• There is a variety of scenary and costume changes which keeps it entertaining all the through the video.
• The use of the blacklight was a pretty cool effect it was something different from the usual
• Throughout the video there are sexual scenes which people often like to see.

What I would use in my Video:

• In my video like this one I want there to be a lot of energy throughout. This is because the song itself is quite fast paced so I want the video to have a lot of energy to match it.
• Like this music video I want mine to be quite different, this will make my music video more memorable. Doing this would lead to more people buying the single.

Adele - Rolling in The Deep

• There isn't much going on throughout the video, as Adele is sitting on a chair singing, but there are others who people in the video doing stuff, for example the person dancing in the sand, and the guy plaing the drums in the corner. I think this made the video pretty unique.
• The location of the video match the mood of the song. As the song it quite sad and location is grey and gloomy.
• The action that was taking place during the song matched the beat.
• The showed her release of emotion quite well.

What would I use in my Video:

• There is not much I would take from this video, this is because like I said earlier this video is quite simple and slow however I want mine to be fast paced with more actions going on making it more entertaining.
• I think one thing I would take from this video is its grittyness, that is something I want to show in my music video also. 

Foo Fighters - Walk

• I liked this video because it was quite humurous though out so it was entertaining and enjoyable.
• The events that was happening in the scene matched the song.
• I liked the performance by the whole band at the end of the video.
• The storyline of the video I thought was pretty good I liked how he went to all the different places and bad stuff kept happening.

What i would use in my Video:

• I will take the humour aspect of this video and include it into my own. I want audiences to find the story of my video funny so it will make it more enjoyable to watch. 

Britney Spears - Till the World Ends

• I like the set of the video the undergound feel I think was pretty good.
• There was a lot of dancing in the video that makes you want to go party and have a good time. 
• The CGI effects were pretty cool, it helped the video to match the song.
• The use of slow motion was in time with the music when the tempo slowed down.

What I would use in my Video:

• I would like to use some slow motion shots in my music video, this will make whatever scene it is look more important and things often do look better in slow motion.

Music Video Survey

This survey is to help me come up with ideas for my music video:
http://www.surveymonkey.com/s/G3PZCH6
Thanks