Music Video Research

In lesson we watched a few music videos from different genres and our task was to comment on aspects of the video we liked.

Katy Perry - Firework

• I thought the use of CGI to create fireworks beaming out of the different characters was a pretty cool effect. I also thought it was an interesting way to show the characters are coming out of their and shining bright.
• The split between the narrative storytelling and the performance was done quite well because because you are able to see enough narrative scenes to understand what the video is about, but you also get to see her performing.
• The pace of the video matched the song quite well, for example the tempo of song picked the scenes were cut together faster.
• I thought the locations were also quite good I likd the fact that she wasn't in the same place throughout the video.
• Overall I thought it was a good video it made me feel as though I could take on the world.

What would I use in my music video:

• In my music video like this one I would like to use more than one location. This is because I want to keep the video interesting and entertaining. Also because my characters will be on bicycles I want it too seem like the characters are travelling across London to reach their destination. 
• I will also use a narrative for my music video it will give the audience a story to follow so they audience will remain engaged with the video to see the final result. 

Nicky Minaj - Super Bass

• One thing I liked about this video is it is quite memorable, because of all the various things going on. This means the audience will find it easier to remember the song.
• There is also a lot of energy making you want to get up and dance along.
• There is a variety of scenary and costume changes which keeps it entertaining all the through the video.
• The use of the blacklight was a pretty cool effect it was something different from the usual
• Throughout the video there are sexual scenes which people often like to see.

What I would use in my Video:

• In my video like this one I want there to be a lot of energy throughout. This is because the song itself is quite fast paced so I want the video to have a lot of energy to match it.
• Like this music video I want mine to be quite different, this will make my music video more memorable. Doing this would lead to more people buying the single.

Adele - Rolling in The Deep

• There isn't much going on throughout the video, as Adele is sitting on a chair singing, but there are others who people in the video doing stuff, for example the person dancing in the sand, and the guy plaing the drums in the corner. I think this made the video pretty unique.
• The location of the video match the mood of the song. As the song it quite sad and location is grey and gloomy.
• The action that was taking place during the song matched the beat.
• The showed her release of emotion quite well.

What would I use in my Video:

• There is not much I would take from this video, this is because like I said earlier this video is quite simple and slow however I want mine to be fast paced with more actions going on making it more entertaining.
• I think one thing I would take from this video is its grittyness, that is something I want to show in my music video also. 

Foo Fighters - Walk

• I liked this video because it was quite humurous though out so it was entertaining and enjoyable.
• The events that was happening in the scene matched the song.
• I liked the performance by the whole band at the end of the video.
• The storyline of the video I thought was pretty good I liked how he went to all the different places and bad stuff kept happening.

What i would use in my Video:

• I will take the humour aspect of this video and include it into my own. I want audiences to find the story of my video funny so it will make it more enjoyable to watch. 

Britney Spears - Till the World Ends

• I like the set of the video the undergound feel I think was pretty good.
• There was a lot of dancing in the video that makes you want to go party and have a good time. 
• The CGI effects were pretty cool, it helped the video to match the song.
• The use of slow motion was in time with the music when the tempo slowed down.

What I would use in my Video:

• I would like to use some slow motion shots in my music video, this will make whatever scene it is look more important and things often do look better in slow motion.