Evaluation Question 1

Frame 1:

Location

This is a frame taken from my music video when were in marble arch. I think in our music video my partner and I stuck to the conventions of a dubstep music video as they often filmed in London. All of the filming we done for our music was filmed in London. We decided to stick to the conventions of the genre as it was the easiest option for us as we live in London.  Also because London is a big big city with lots going on which can be quite exciting like the music is.

Frame 2:

Costume and Props

We again stuck to the conventions of dubstep music videos when we decided on the costume and the props we were going to use. As you can see in the image we chose to go with casual clothing as that’s typically what teenage boys would were whilst just going to the shop, it would be bizarre if they were wearing smart cloths to simply go and get food. We wanted to make it look natural.

Frame 3:

Camera and Editing

In our music video we stuck to in conventions again in terms of the camera and the editing. We tried to keep the editing fast paced to keep up with the music. We also used a variety of camera angles throughout the video to try and make it more exciting to watch for the audience, as making it a slower place may have made the video quite boring and dull.

Frame 4:

Story:

This frame shows what happens at the end of the story when the main character arrives at the chicken shop. The story is about a guy who gets a text from a restaurant with a free food promotion so he gets a couple of his mates, and attempts to make it to the restaurant before it closes. We tried to add humour into the video as when he gets to restaurant its closed. A story like this subverts conventions of most dubstep video storylines when there is one.

Frame 5

 The genre of my music video is dubstep. My partner and I have tried to show this by sticking to the conventions usual dubstep music videos. We did this by using fast pace editing to match the pace of the music. Sticking to this convention I think was a good choice for the content of our music video. If the footage was all quite slow the audience would most likely find it quite boring and quickly lose interest.

Frame 6:

Character Representation

The characters in the music video are represented as typical teenage boys. There costumes are casual clothes, we chose to have them wear casual clothes because they were riding bike and roller blades. Along with that they were just going to a chicken shop so if they were wearing smart cloths it would be bizarre.

Frame 7

Special Effects:

Throughout our music video there are tittles in various languages. This subverts the conventions of a typical dubstep music video because the use of titles isn’t common in this genre of music videos. I liked our use of titles because it’s different and makes the video more exciting. Also it helps to build anticipation before something happens in the video.

Frame 8

Special Effects

In my music video I subverted from the conventions of dubstep music videos. In most dubstep videos its uncommon to see special effects used the way we did. We played with the footage when the main character was on his way down the stairs, which we reversed to make it look like the main character was going back up the stairs. I thought it was a good effect because it made the start of the video more interesting for the audience while they watch.

Frame 9

Props

We subverted from the genre of typical dubstep videos by the props that we used. Its quite rare to see props like bikes and roller skates used in dubstep music videos. I think it would be good to see more music videos produced like ours, because it’s pretty exciting and entertaining to watch. That’s why we chose our theme for our music video.