My Music Video

This is the final version of my music video I hope you enjoy it.

Evaluation Question 3

The feedback received from the people who have seen my video has been very positive. The video was complimented for its use of the different methods of transport. They liked it because it’s not something you would typically see in a music video, along with that the action in the video matches the music making it more exciting to watch.

This is something I also liked about the video and if I had to re-shoot the video I would do again. Although filming some of the shots with the different methods of transport was more difficult than we had anticipated for example the tracking shots, we were able to come up with different ways of filming therefore learning knew things while we shoot.

Audience liked the used of titles on the video. They said liked it because it made the video even more interesting. Along with that they said it built up anticipation before something happened for example when the main character left his house after the ‘I cant stop titles’, which they thought was a good touch.

My partner and I included the titles to make the video more interesting for the user to watch so I’m happy it had the desired effect on the audience. I also like the titles building up anticipation in the video as it kept the audiences wanting to see what was coming next.

What most people liked about the video was the humor we included. They thought the idea of riding all over London to get free food, for the store to be closed by the time they get there quite funny.

I was happy that audiences liked the humor my partner and I included in our video. That was our plan to try and make the video more enjoyable for the audience.

Evaluation Question 1

Frame 1:

Location

This is a frame taken from my music video when were in marble arch. I think in our music video my partner and I stuck to the conventions of a dubstep music video as they often filmed in London. All of the filming we done for our music was filmed in London. We decided to stick to the conventions of the genre as it was the easiest option for us as we live in London.  Also because London is a big big city with lots going on which can be quite exciting like the music is.

Frame 2:

Costume and Props

We again stuck to the conventions of dubstep music videos when we decided on the costume and the props we were going to use. As you can see in the image we chose to go with casual clothing as that’s typically what teenage boys would were whilst just going to the shop, it would be bizarre if they were wearing smart cloths to simply go and get food. We wanted to make it look natural.

Frame 3:

Camera and Editing

In our music video we stuck to in conventions again in terms of the camera and the editing. We tried to keep the editing fast paced to keep up with the music. We also used a variety of camera angles throughout the video to try and make it more exciting to watch for the audience, as making it a slower place may have made the video quite boring and dull.

Frame 4:

Story:

This frame shows what happens at the end of the story when the main character arrives at the chicken shop. The story is about a guy who gets a text from a restaurant with a free food promotion so he gets a couple of his mates, and attempts to make it to the restaurant before it closes. We tried to add humour into the video as when he gets to restaurant its closed. A story like this subverts conventions of most dubstep video storylines when there is one.

Frame 5

 The genre of my music video is dubstep. My partner and I have tried to show this by sticking to the conventions usual dubstep music videos. We did this by using fast pace editing to match the pace of the music. Sticking to this convention I think was a good choice for the content of our music video. If the footage was all quite slow the audience would most likely find it quite boring and quickly lose interest.

Frame 6:

Character Representation

The characters in the music video are represented as typical teenage boys. There costumes are casual clothes, we chose to have them wear casual clothes because they were riding bike and roller blades. Along with that they were just going to a chicken shop so if they were wearing smart cloths it would be bizarre.

Frame 7

Special Effects:

Throughout our music video there are tittles in various languages. This subverts the conventions of a typical dubstep music video because the use of titles isn’t common in this genre of music videos. I liked our use of titles because it’s different and makes the video more exciting. Also it helps to build anticipation before something happens in the video.

Frame 8

Special Effects

In my music video I subverted from the conventions of dubstep music videos. In most dubstep videos its uncommon to see special effects used the way we did. We played with the footage when the main character was on his way down the stairs, which we reversed to make it look like the main character was going back up the stairs. I thought it was a good effect because it made the start of the video more interesting for the audience while they watch.

Frame 9

Props

We subverted from the genre of typical dubstep videos by the props that we used. Its quite rare to see props like bikes and roller skates used in dubstep music videos. I think it would be good to see more music videos produced like ours, because it’s pretty exciting and entertaining to watch. That’s why we chose our theme for our music video.

Evaluation Question 2

To view my answer to the question follow the link to a prezzi I made:
http://prezi.com/g_ce0cpurujg/untitled-prezi/

Thanks

My Digipak

Changes to Digipak:

-My partner and I decided to change the front cover of the digipak that we had originally planned. We made this decision because it was difficult to make it look appealing. This was due to the fact that the front cover was only I cant in block capitals over a black background. This to my partner and looked appealing when we had drawn in it paper however when designing it on photoshop it was quite bland and boring to look at. So instead we decided to use a picture of the main character skating with the name of the single written along wavy line. We thought this design looked a lot more interesting to look and a very clear connection to the music video can be made by the audience. 

-For the same reasons as the front cover my partner and I made changes to the back cover of the digipak also. Instead of having the word "stop" in block capitals over a black background we the decided to print the word stop in various languages all over the back cover over a picture of one of the locations in the music video. This like the new front cover allows the audience to make clear connections to the music video, as thought the music video there are title scenes with different languages. 

Evaluation Question 4

Youtube:
We used youtube in the making of our music video to look at other music videos allowing us to look for the conventions of music videos for the genre of our song. Youtube was also a good tool to for finding videos tutorials on how to use photoshop, creating different effects to use for our advert and digtipak. Yotube was also to showcase our music video to larger audience.

Premier Pro:
This was again a good program to use when creating our music video. It allowed to cut parts of the footage we filmed together matching it to the beat making it look professional. It was also what we used to make the titles that feature in our video. I think premier is a good program to use for editing videos because it offers a plenty of different effects for you to use for example in our video the start of one of the shots was shaky but in the video it isn't noticeable because we used a cross fade transition.

Photoshop:
Before I started using photoshop for my ancillary tasks my knowledge of how to use photoshop was quite limited. However I think now that i have made my digipak and advert i feel my knowledge of how to use photoshop has increased to a more intermediate level. This was with the help of instruction from teachers in my media lessons and also watching tutorials to learn different techniques.

Blogger:
This blogging website is what I have been using throughout the duration of my media to publish all of my work like my research and planning, animatic, ancillarly tasks and so on.

Camera:
A camera is a pretty useful peice of equipment when filming, as without it we would have no footage. One thing I liked about this camera was the ablility to play the footage back just after filming, so if there was anything wrong we could quickly re-shoot it.

Survey Monkey:
Survey Monkey is a website used to produce surveys; the link to the survey can then be distributed to those whom you wish to fill in the survey. I like using this website because its a cheap way to distribute  your survey. I used survey monkey to quiz people on things they like to see in music videos and how they watch music videos. The results from the music video allowed my partner and I determine the content of the video.

Prezzi:
Prezi is a website used to produce creative presentations. I used it to make presentations for the pitches I made to my media class pitching my partner and I's ideas for our music video. I like using prezi because  its an alternative way to present a presentation instead of using Microsoft Powerpoint, which can be quite boring sometimes.

Advert Final Design

I quite like the advert my partner and I made for our music video. I think it targets my target audience quite well. I appeals to my target audience becuase it featured the main character in his skates. I think my audience will like it because they are able to identify with the main character, this is for various reasons. One being he is wearing very casual clothing for his costume, this is the kind of cloths people in my audience are likey to wear. Along with that the age of the character fits into age of my target audience ranging between 17-23, people often identify with people of a similar age.

Advert Research

I need to create an advert for my music video which I would publish in a magazine where my target audience would see it. However before creating my music video I need to research different music video adverts to see what common aspects of music videos advert I should consider including in my own music video advert. 

I like this advert by Chris Brown for different reasons. One being the fact that there are various photos of him in the background, this may have been done to show all of the different sides to his personality that maybe isn't shown in the media. Along with that I also like the colour scheme, the use of bright colours makes the advert pop which will draw the attention of his audience. These aspects of this advert I am not likely to include in my advert. This because the bright colours would not go with my music video. This is becuase the theame of my music video is gritty so having bright colours would clash with it. Having the different pictures in the background is also something I wouldn't use. Instead of having images of the artist I would rather have images of the words that are featured in the video. This would relate the video back to the music video.

This advert is a lot simpler than the previous advert by Chris Brown. In this advert I like the use of the lights in her hair it goes quite well with the name of the album being advertised called light. Another good thing about this advert is it has comments from popular magazines. This will help encourage people to purchase the album as its been reccomended by magazines they read. After looking at this music video there are certain things that i might include in my own advert. For example I like having different comments from respected magazines. Doing that influences audiences to seek out the song because they will think the song is good as the magazines have reccomemded it. Also I would include the artists name being in big so the artist is also being advertised as well as the song.

This advert by Adele is quite bare and has been stripped of any color or glam which is diferent comparred to most adverts which are quite eye catching with bright colors similar to Chris Browns. The bareness of this video may represent Adele as being down to earth like any normal person, so audience may decide to buy the album for this reason.This advert promotes the artist quite clearly as her name is pretty big and you can't miss it when looking at the advert. When considering which aspects of this advert I would consider adding, I would include the statement informing everyone that the song has been released.This is good because audiences know when the song is available.

This video like adeles is quite bare but it still has all the uinformationt eh audience needs. For example it has the itunes icon showing its available for you to pre-order from itunes. Also like Adele's advert this one also clearly promotes the artist as you can see his name is the largest bit of witting on the page, followed by the release date. This is most likely to make the date memerable to ensure people buy the album. There are a few things I would take from this advert. For example I would include the big bold writting, this will help make my advert stand out from the rest. Also I would include something that will show audiences where they can get the song from.

I like this advert by Beyonce, one reason being I like the color scheme. I think the color scheme looks quite suttle and quite classy. I think making the the album launch date in a different color is a good effect becuase it makes the date more memorable which is imporatant so people remember to purchase the album. I think showing the date the song is released ion a different colour is also something I will include my video. This is because it will help the audience remember when the song is going to be made available.

After looking at these adverts there a few things I to use in my own advert. For example I want to have either the song or artist name in bold to promote my song. In also want it to be simple but quite interesting to look at well so I can gain the attention of people who may be walking past it. Also the release date of the song will have to be bold with an indication of were it can be purchased from.

My Photoshop Experience

Before making my digipak I had limited knowldege of how to use photoshop. So I watched a number of tutorials so I would be able to create the effects my partner and I had designed in our original plan. We encountered a problem when trying to make both the front and the back cover. This is because for both sides it was supposed to be text with a black background, however when trying to make both of these sides on photoshop we had difficulty making them look good and interesting. To solve this problem we decided to make a different design for both the front and the back, but still trying to produce the same affect. Making the Frame for the CD compartment was quite straight forward and simple, the gritty effect that we wanted came out looking quite good so we were happy. To make the frame with the skates it was just as straight forward, this time we didn't need a tutorial to to make the affect. We were able to mke it by looking through the different editting tools to see what looked good and what didn't. Making the frame with me on my skates was pretty difficult because we couldn't figure out how to do and we were unable to find a tutorial to help us. After a while I was able to figure it out using the magic wand tool. The frame with my friend on his bike overlayering the map was pretty easy to make, by putting one picture over the other and decreasing the opacity.

My Digipak Design

This is a plan of my partner and I's dipak with comments about each side.

Digipak Research

Digipaks are usualy seen on limited edition or specialist CD's for example music albums and multi-disc sets. Digipaks are pretty important because they raise awareness for the artist. The pictures used in the digipak give the audience a feel for what the music is like. There are two different types of digipaks that artist may use for their music either a four panel or a six panel.

A Four Panel:

ASix Panel:

An example of a Six Panel Digipak:

An example of a Four Panel Digipak:

I have been looking for digipaks made by artists in the genre my song falls into, however it seems neither my artist or other artists have made digipaks, so I looked for front covers instead to get different ideas to use for my own

digipak.